Democratic Candidate Media Training School

Welcome to the TJWalker.Com Democratic Candidate Media Training School…the world’s first interactive web-based media school for Democratic candidates. (est. 1999)

This four-week media-training course may be used by anyone at no charge. Students wishing for individualized feedback on homework must pay tuition (send inquires to tjwalker@tjwalker.com).
 
Here’s how it works: 1. Listen to each audio lesson, one day at a time. 2. Complete each homework assignment and e-mail it to tjwalker@tjwalker.com. 3. Upon satisfactory work, you will receive a TJWalker.Com Democratic Candidate Media Training School graduate certificate.

This course is ideal for candidates, campaign managers, press secretaries, political operatives and campaign volunteers.

TJ Walker is a Democratic media consultant who has coached thousands of Democratic candidates, lawmakers, and party officials over the last 15 years.

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Week One
Monday          
Why Are You Running? 3-point Message  

Tuesday          
Running Against the Incumbent  

Wednesday    
Press Releases  

Thursday         
The Official Announcement--You're In 

Friday              
Press Conferences: Think Visual   

Week Two
Monday            
TV Debates

Tuesday            
Clothing/Appearance

Wednesday       
Body Movement

Thursday            
Energy

Friday                 
"I don't know"

Week Three
Monday            
Tough Questions

Tuesday            
Sound Bites
                   
Wednesday        
Say It In 30 Seconds 

Thursday            
Crisis-You Are Being Attacked

Friday                 
Talk Radio

Week Four
Monday               
Nasty Hosts/callers 

Tuesday            
Instant Response-Instant Availability

Wednesday       
Editorial Board Meetings

Thursday            
Live Versus Tape

Friday                 
Mastering the Media