Democratic Candidate Media Training School

Welcome to the TJWalker.Com Democratic Candidate Media Training School…the world’s first interactive web-based media school for Democratic candidates. (est. 1999)

This four-week media-training course may be used by anyone at no charge. Students wishing for individualized feedback on homework must pay tuition (send inquires to tjwalker@tjwalker.com).
 
Here’s how it works: 1. Listen to each audio lesson, one day at a time. 2. Complete each homework assignment and e-mail it to tjwalker@tjwalker.com. 3. Upon satisfactory work, you will receive a TJWalker.Com Democratic Candidate Media Training School graduate certificate.

This course is ideal for candidates, campaign managers, press secretaries, political operatives and campaign volunteers.

This Class is not ideal for people who want to:

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TJ Walker is a Democratic media consultant who has coached thousands of Democratic candidates, lawmakers, and party officials over the last 15 years.

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Week One
Monday          
Why Are You Running? 3-point Message  

Tuesday          
Running Against the Incumbent  

Wednesday    
Press Releases  

Thursday         
The Official Announcement--You're In 

Friday              
Press Conferences: Think Visual   

Week Two
Monday            
TV Debates

Tuesday            
Clothing/Appearance

Wednesday       
Body Movement

Thursday            
Energy

Friday                 
"I don't know"

Week Three
Monday            
Tough Questions

Tuesday            
Sound Bites
                   
Wednesday        
Say It In 30 Seconds 

Thursday            
Crisis-You Are Being Attacked

Friday                 
Talk Radio

Week Four
Monday               
Nasty Hosts/callers 

Tuesday            
Instant Response-Instant Availability

Wednesday       
Editorial Board Meetings

Thursday            
Live Versus Tape

Friday                 
Mastering the Media